The READ IN Week initiative began when UNESCO declared 1990 The Year of Literacy. Representatives from Edmonton Catholic Schools, Edmonton Public Schools and Norquest (then) AVC, decided to join together to raise awareness for the importance of literacy. It was determined that the significance of literacy must begin with young children Kindergarten – Grade 12 and carry on to adults in the form of life-long learning. Various partners have been involved in READ IN Week, from schools including the Francophone district to post-secondary institutions, the City of Edmonton and various media outlets. The focus of this initiative has been to instill the love of reading in all Edmontonians.